Paid social media campaigns

A selection of paid social campaigns I’ve planned, launched and optimized across Meta, Instagram and LinkedIn.

Each campaign had a clear goal — whether driving traffic, generating leads or increasing sales — and was executed with performance-focused strategy, creative testing and measurable results.

SBA Financing Webinar Ad

4/22/25-5/3/25

Platforms: LinkedIn.
Objective: Drive webinar registrations.
Strategy: To maximize both reach and conversion, I implemented a full-funnel LinkedIn strategy combining paid and organic tactics:
- A/B tested dynamic creatives to refine messaging and visual performance.
- Localized audience targeting focused on small businesses in California.
- Employee advocacy activation, equipping internal team members with shareable assets and messaging to amplify organic reach.
Takeaway: This campaign proved the power of blending strategic targeting with creative iteration — and how a well-promoted webinar can do more than just educate. It can drive real business.

Acrisure Arena – Los Tucanes de Tijuana Ad

6/20/25-6/30/25

Platforms: Meta and Instagram.
Objective: Drive high-intent traffic to the sponsorship campaign page and increase lead generation for future event marketing.
Strategy: I implemented a full-funnel strategy combining paid and organic tactics:
- A/B tested dynamic creatives to refine messaging and visual performance.
- Localized audience targeting focused on Spanish-speaking and regional Mexican music fans in the Coachella Valley area.
- Employee advocacy activation, equipping internal team members with shareable assets and messaging to amplify organic reach.
Takeaway: This campaign proved that combining culture-driven creative, precise audience targeting, and a clear lead gen funnel for brand-owned channels. Meta and Instagram weren’t just about visibility — they were high-converting lead engines.

Maroon 5 Giveaway Campaign

9/22/2025-9/30/2025

Platforms: Meta and Instagram.
Objective: Leverage a Maroon 5 concert sponsorship to drive website traffic, increase email signups and build audience engagement through a limited-time giveaway.
Strategy: Launched a strategic paid social campaign to maximize reach and conversion.
- A/B tested dynamic creatives to refine messaging and visual performance.
- Localized audience targeting focused on local fans of Maroon 5 + music lovers in California.
- Shared giveaway via employee and partner channels to boost organic reach.
Takeaway: This campaign shows how a well-executed giveaway tied to a sponsorship can do more than build hype — it can deliver measurable growth in leads and digital engagement. By aligning a desirable experience (Maroon 5 live) with strategic targeting and optimized funnels, we turned awareness into action.